Laura Elms is the VP of sustainability and Corporate affairs at Forest, which provides e bikes for commuters and tourists in London.
She joined the company when it started in 2020, embedding sustainability into plans for growth from day one.
Forest is the only shared e-bike operator to power its entire fleet - including service vehicles - with renewable energy from the outset. It is one of the world’s first micro-mobility companies to have B Corp accreditation and the only micro-mobility company to have achieved Verra validation.
Before joining Forest, Laura worked at Dataminr, where she managed financial institution accounts across EMEA. She began her career at FGS Global, advising leading FTSE 100 and FTSE 250 companies on corporate positioning and market engagement.
In this episode, she talks to Sarah about the challenges of the start-up world, including how to manage the logistics of an e-bike company across so many separate boroughs!
Website: https://www.forest.me/
Insta: https://www.instagram.com/forestbike_uk/
See a video of the Forest team and their carbon offset tree planting project here
Sustainable Matters… a podcast series full of solutions and optimism for a more sustainable world, brought to you by ISEP: Transforming the world today for a sustainable future.
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