In episode 51 of BWD In the Know, Ellie Corkill hosts the second episode of her mini-series, The Human Side of Wealth Management.
Ellie is joined by Emmelia Powell, Financial Adviser, for a conversation on building trust, finding your voice and creating a more personal, human version of financial advice.
Emmelia shares her journey into the profession, from starting out in banking to entering financial advice after having three children, completing her exams and building a career that works around both her family and her clients.
In this episode, they discuss:
This is a thoughtful and honest conversation about trust, visibility, motherhood, client relationships and the realities of building a career in financial advice.
Whether you work in wealth management, are building a career in advice, or are interested in how the profession can continue to evolve, this episode is well worth a listen.
00:00 Introduction to Emmelia Powell and the episode’s focus on the human side of wealth management
02:45 Emmelia’s background and why she transitioned into financial advice
03:10 Balancing career growth and family life in wealth management
04:46 Internal narratives and challenges faced by women entering the industry
05:34 Experiences shaping Emmelia into her current advising style
06:55 Embracing continuous exploration and innovation in financial advice
07:22 Challenging industry stereotypes and traditional client approaches
09:10 How Emmelia’s client-centric philosophy influences her niche focus on sports professionals
10:04 Benefits of niche specialisation and understanding client nuances
12:31 Differentiating client approaches based on individual needs and circumstances
15:22 Insights into working with athletes, timing of advice, and financial planning nuances
17:36 The importance of early financial education and behaviour in wealth management
19:56 Personalisation, emotional anchors and why money management is human at its core
23:02 Building trust and openness: creating a safe environment for clients
24:04 Balancing empathy with challenging clients effectively
26:38 Influences and role models underpinning Emmelia’s professional development
28:44 Building personal brand online, authenticity and sharing your story
33:29 The role of AI in advice: tools, limitations and enhancing client service
36:26 Tips on using AI thoughtfully while maintaining a personal voice
38:23 The future of AI in wealth management and the human touch’s enduring importance
43:11 Soft skills essential for new advisers in a tech-driven landscape
45:00 Making wealth management appealing to the next generation and industry diversity
52:55 The benefits and challenges of niching: advice for aspiring specialists
56:43 Encouragement for early-career advisers to find their voice and gain visibility
59:58 Key takeaway: the importance of personalised, human-centric financial advice
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