Michael König, former VP of Design at Fiskars Group, specializes in cultivating heritage brands like Waterford, Bang & Olufsen, and more.
In this episode of Good Revenue, host Neeta Bidwai and Michael cover:
Join us for a deep discussion of the intricate challenges faced by companies dedicated to craftsmanship while navigating the complexities of the modern world.
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Where to find Michael:
https://www.linkedin.com/in/michaelkonigcph/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Highilghts:
00:00 Introduction and Guest Welcome
00:26 Michael's Journey to Heritage Brands
01:18 Challenges of Modernizing Heritage Brands
02:56 Success with Egmont Publishing
04:55 Inspiration from Netflix's Business Model
07:45 Innovations at Bang & Olufsen
13:05 Prototyping and Consumer Testing
14:59 The Vanishing Middle Market
20:14 Fiskars and Craftsmanship
24:34 Navigating Organizational Change
26:02 Managing Multiple Design Studios
27:59 The Power of Storytelling in Branding
32:31 Bringing Design In-House
36:03 Challenges in Smaller Firms
41:36 The Million Dollar Kitchen Project
44:34 The Value of Speed vs. Quality
46:13 Connecting Vision, Strategy, and Execution
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Referenced:
Bang & Olufsen: https://www.bang-olufsen.com/en/us
Fiskars Group: https://fiskarsgroup.com/
Royal Copenhagen: https://www.royalcopenhagen.com/en-us
Waterford: https://www.waterford.com/en-us
Iittala: https://www.iittala.com/en-gb
Georg Jensen: https://www.georgjensen.com/en-us
Wedgwood: https://www.wedgwood.com/en-us
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