Mary Catherine Plunkett, Vice President of Customer Success Design at Autodesk is a champion of the transformative power of human-centered design in creating effective go-to-market models and the complexities of strategic planning.
In this episode of Good Revenue, host Neeta Bidwai & Mary Catherine cover:
• Mary Catherine’s journey into design thinking and its impact at Autodesk
• Insights from her experience in shifting Autodesk to a subscription model, the benefits of using frameworks like Jobs to Be Done, and the role of shared KPIs in aligning organizational goals.
• How to optimize customer-centered planning, service design practices, existing sales process, and go-to-market strategies
• Enhancing cross-functional collaboration and decision-making
• Practical steps for effective and customer-focused strategic planning
• Measuring trust and improving customer experiences at Autodesk
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Where to find Mary Catherine:
https://www.linkedin.com/in/marycatherineplunkett/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Highlights:
00:00 Introduction and Guest Welcome
00:22 Human-Centered Design at Autodesk
03:25 Implementing Design Thinking in Customer Success
06:03 Optimizing Sales and Go-to-Market Strategies
19:04 Cross-Functional Collaboration and Decision Making
23:29 Improving Strategic Planning
33:13 Personal Growth and Leadership Challenges
38:09 Customer Experience as a Competitive Advantage
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Referenced:
LUMA human-centered design framework: https://www.luma-institute.com/about-luma/luma-system/
Why traditional lead gen is failing: https://www.youtube.com/watch?v=vy-j4Tl2oOE
Good Strategy / Bad Strategy: https://bookshop.org/p/books/good-strategy-bad-strategy-the-difference-and-why-it-matters-richard-rumelt/9791956?ean=9780307886231
Playing to Win: https://bookshop.org/p/books/playing-to-win-how-strategy-really-works-a-g-lafley/10001738?ean=9781422187395
Autodesk: https://www.autodesk.com/
Salesforce’s V2MOM framework: https://www.salesforce.com/blog/how-to-create-alignment-within-your-company/
Jobs to be done: https://therewiredgroup.com/learn/complete-guide-jobs-to-be-done/
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