Adam Slater is an opinion researcher and the founder of Clarafy Research.
In this episode of Good Revenue, host Neeta Bidwai and Adam Slater cover:
• Lessons learned from insights work in politics which apply to the business world
• The nuances of polling as a tool in capturing public sentiment and its applications in business and politics
• The critical role of focus groups in extracting genuine emotions and the art of effective moderation
• Exploring the surge in podcast influence and its effectiveness in engaging new target audiences, particularly among swing and low-information voters (and customers)
• Sound as an emotional catalyst—how audio design can subtly sway public perception and reinforce messaging
• The need for genuine and continuous engagement with audiences for effective decision-making
• Strategies for implementing insights into reputation management and long-term business planning
Adam's extensive experience in political and business insights provides valuable knowledge for executives aiming to improve decision-making and strategy. Tune in to learn how to more effectively use customer insights to drive business results.
_
Where to find Adam:
https://www.linkedin.com/in/adamslater8/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
_
Highlights:
00:00 Introduction to Adam Slater and Clarafy Research
00:45 The Role and Misconceptions of Polling
02:23 Polling in Politics vs. Business
08:28 Focus Groups and Qualitative Research
14:39 The Power of Podcasts in Political Campaigns
18:57 The Importance of Sound in Messaging
26:47 Practical Applications of Insights in Business
38:23 Challenges and Future of Insights
43:39 High Performance Companies & Conclusion
_
Referenced:
• System 1 and System 2 (Daniel Kahneman): https://bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/943943?ean=9780374533557
• Paris Underground Sound System: https://scholarblogs.emory.edu/nbbparis/2019/06/05/the-music-of-the-metro/
• Universal recognition of three basic emotions in music (2009): https://pubmed.ncbi.nlm.nih.gov/19303300/
• Sound and Emotion (1992): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0096-1523.18.2.394
• Sound and Emotion (2003): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.129.5.770
","author_name":"Neeta Bidwai"}