Mike Maynard is the CEO of Napier Group, a UK-based PR and marketing firm.
In this episode of Good Revenue, host Neeta Bidwai and Mike, discuss:
• Mike's unique transition from engineering to marketing and his own experience with M&A.
• Lessons from acquiring an agency before the dot-com crash and the importance of client retention.
• How client M&A activity has shaped his strategic insights.
• The role of clear communication and brand management during an acquisition.
• Real-world examples of crisis management and maintaining trust in B2B tech.
• The significance of customer focus and adaptability in high-performance organizations.
Gain valuable advice on navigating mergers and acquisitions, handling crises, and ensuring long-term client satisfaction in a competitive market. Tune in for deep insights from Mike's extensive experience.
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Where to find Mike:
https://www.linkedin.com/in/mikemaynard/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Guest Welcome
00:39 Diving into M&A Experiences
03:44 Client Perspectives on M&A
07:47 The Role of Communication in M&A
19:23 Navigating Crisis and Reputation Management
30:15 The Self-Directed Buyer Journey
34:18 High Performance Organizations
35:21 Conclusion and Farewell
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Referenced:
• Napier Group: https://www.napierb2b.com
• Microchip Technology Inc.: https://www.microchip.com
• Atmel Corporation: https://www.atmel.com
• Microsemi Corporation: https://www.microsemi.com
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