{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"49 | 🚨 Why Most Brands Are DOOMED Without This One Insight Strategy 🔥 with Joyce Chung (Aerial)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64c1fb4a8e16bd00116ffd75/1724809911976-3fa6f815-7d90-4318-8eb0-1572b1ee0c53.jpeg?height=200","description":"

Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.


In this episode of Good Revenue, host Neeta Bidwai and Joyce cover:


Tune in for an insightful episode with lots of case studies!


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Where to find Joyce:

https://www.linkedin.com/in/joycechung1/


Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/


Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ


_

Highlights:

00:00 Introduction to Joyce Chung

00:31 Joyce's Career Journey

02:34 The Importance of Consumer Insights

06:05 Insights in Action: Apple and WhatsApp

08:51 Brand and Intangible Assets

25:25 The Power of Brand Voice

30:00 High Performance Companies vs. Average Performers

32:04 Conclusion and Final Thoughts


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Referenced:

Apple: https://www.apple.com/ 

Nike: https://www.nike.com/ 

Google: https://www.google.com/ 

Disney: https://www.disney.com/ 

EcoSense: https://www.ecosenselighting.com/homepage-elementor/ 

Notion: https://www.notion.com/ 

Salesforce: https://www.salesforce.com/ 

Delta Airlines: https://www.delta.com/

Facebook: https://www.meta.com/  

","author_name":"Neeta Bidwai"}