Todd Horvitz, Insights leader of HP’s $35B Personal Systems Division, shares his extensive experience from Kantar, Disney, and Wells Fargo.
In this episode of Good Revenue, host Neeta Bidwai and Todd cover:
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Where to find Todd:
https://www.linkedin.com/in/toddhorvitz/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Highlights:
00:59 Staying Current in the Fast-Paced Tech Industry
02:39 The Misunderstood World of Insights
03:55 Leveraging Insights at Leading Brands
06:41 Challenges and Failures in Insights
09:01 The Role of UX Research in Market Insights
14:12 Innovative Tools and Techniques in Market Research
16:43 The Impact of AI on Market Research
22:53 Ethical Considerations in AI and Technology
24:51 Exploring AI and Fraud Detection
25:23 The Evolution of AI and Rapid Innovations
26:15 Trends in the Research Industry
26:27 The Democratization of Market Research
28:05 Challenges in Survey Engagement
29:38 Effective Research Strategies
34:12 The Importance of Customer Centricity
38:43 Adapting Work Culture in Modern Times
43:18 Key Traits of High-Performance Companies
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Referenced:
• Psychological aspects of human-computer interaction: https://www.springer.com/gp/book/9783319911696
• AI and machine learning in market research: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/how-amgen-is-unlocking-the-value-of-ai-for-biopharma
• Consumer psychology studies: https://www.hbr.org/book/consumer-behavior-wiley-comprehensive-overview
• Disney: https://www.disney.com/
• Kantar: https://www.kantar.com/north-america
• HP: hp.com
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