{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64c1fb4a8e16bd00116ffd75/66652a48b46da30012d83927?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"38 | 🚀 Why Thought Leadership is the Only Way to Win in Today’s Noisy Market 📈🔥 (Deep Dive)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64c1fb4a8e16bd00116ffd75/1727757619443-83c311e2-272d-4e1c-947c-b36aaaca8605.jpeg?height=200","description":"<p>Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and she outlines a comprehensive framework for creating and distributing thought leadership content.&nbsp;</p><p><br></p><p>Key insights include:</p><ul><li>The evolution of buyer journeys and preferences, highlighting the shift towards self-service and the diminishing effectiveness of transactional content.</li><li>Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market.&nbsp;</li><li>Data and research from Gartner, Trust Radius, Bain, LinkedIn, and Google are used to support the argument.</li><li>A detailed framework for crafting effective thought leadership content is introduced, emphasizing its non-transactional nature and long-term impact.</li><li>The importance of high-value, non-obvious insights and a robust, non-gated distribution strategy.&nbsp;</li><li>The importance of proper content distribution and measurement strategies.</li></ul><p><br></p><p>_</p><p>Where to find Neeta:</p><p><a href=\"https://www.linkedin.com/in/neetabidwai/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/neetabidwai/</a></p><p><br></p><p>Where to find Good Revenue:</p><p><a href=\"https://goodrevenue.io/goodrevenue\" rel=\"noopener noreferrer\" target=\"_blank\">https://goodrevenue.io/goodrevenue</a></p><p><a href=\"https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ</a></p><p><br></p><p>_</p><p>Highlights:</p><p>00:00 Introduction: The Essentials of Business Success</p><p>00:15 Understanding Thought Leadership</p><p>01:35 The Importance of Thought Leadership in Modern Markets</p><p>04:50 Framework for Building Thought Leadership</p><p>08:46 Executing Your Thought Leadership Strategy</p><p>11:56 Navigating the New World of Content and Data</p><p>14:30 Conclusion: The Power of Thought Leadership</p><p><br></p><p>_</p><p>Referenced:</p><p>• Buyer journey data: https://goodrevenue.io/buyerjourney</p><p>• LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report&nbsp;</p><p>• What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763</p><p>• SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/</p>","author_name":"Neeta Bidwai"}