{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64c1fb4a8e16bd00116ffd75/66578d5c5105ab00128abd0d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"36 | 👾 Inside Esports: Secrets to Building Partnerships and Surviving the Market Shakeup ⚡🤝 with Michele Maguire (Asteri, Niko, Fabl)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64c1fb4a8e16bd00116ffd75/1717014602514-fce40d726288393456e4d3e5ad60d7b1.jpeg?height=200","description":"<p>Michele Macguire is an eSports executive with extensive experience in advertising, media, and entertainment.</p><p><br></p><p>In this episode of Good Revenue, host Neeta Bidwai and Michele cover:</p><ul><li>The evolution of esports from its beginnings in the 70s to its current state, highlighting major platforms like Twitch and YouTube Live.</li><li>Challenges and strategies in building crucial partnerships, especially amidst the market’s immaturity and the ‘winter of esports’ downturn in 2023.</li><li>Business models, revenue streams, and the pivotal role of viewers.</li><li>Valuable lessons on M&amp;A integration plans and their importance in acquisitions.</li><li>Advice for CEOs &amp; companies and the significance of understanding customer needs for high performance.</li></ul><p><br></p><p>_</p><p>Where to find Michele:</p><p><a href=\"https://www.linkedin.com/in/michelemaguiresf/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/michelemaguiresf/</a></p><p><br></p><p>Where to find Neeta:</p><p><a href=\"https://www.linkedin.com/in/neetabidwai/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/neetabidwai/</a></p><p><br></p><p>Where to find Good Revenue:</p><p><a href=\"https://goodrevenue.io/goodrevenue\" rel=\"noopener noreferrer\" target=\"_blank\">https://goodrevenue.io/goodrevenue</a></p><p><a href=\"https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ</a></p><p><br></p><p>_</p><p>Highlights:</p><p>00:00 Introduction and Guest Welcome</p><p>00:22 Understanding eSports: Definition and History</p><p>03:12 Building Partnerships in eSports</p><p>04:43 Challenges and Opportunities in eSports</p><p>10:00 Exploring Business Models in eSports</p><p>15:52 Mergers and Acquisitions: Insights and Strategies</p><p>25:06 Advice for CEOs and Senior Executives</p><p>28:19 Key Traits of High-Performance Companies</p><p><br></p><p>_</p><p>Referenced:</p><p>• Twitch: <a href=\"https://www.twitch.tv/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.twitch.tv/</a></p><p>• Youtube Live: <a href=\"https://www.youtube.com/live\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/live</a>&nbsp;</p><p>• eSports world cup: <a href=\"https://esportsworldcup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://esportsworldcup.com/</a></p><p>• Deloitte eSports insights report: <a href=\"https://www2.deloitte.com/us/en/insights/industry/telecommunications/non-endemic-brands-esports.html\" rel=\"noopener noreferrer\" target=\"_blank\">https://www2.deloitte.com/us/en/insights/industry/telecommunications/non-endemic-brands-esports.html</a></p><p>• Asteri: <a href=\"https://www.asteri.io/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.asteri.io/</a></p><p>• Niko: <a href=\"https://nikopartners.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://nikopartners.com/</a>&nbsp;</p>","author_name":"Neeta Bidwai"}