{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64c1fb4a8e16bd00116ffd75/6609917184d38a00169d572d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"28 | Why Most Events Fail—And What High-Performing Companies Do Differently 🎟️🔥 with Braughnwynn \"Bibi\" Brown (TENCUE, Hustle, EasyPost)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64c1fb4a8e16bd00116ffd75/1715026657117-6ae88368e5755621f2ee1f56338582b6.jpeg?height=200","description":"<p>Braughnwynn \"Bibi\" Brown, the COO of TENCUE, shares her experiences and observations on the dynamic changes and challenges in the events industry, particularly in the wake of the COVID-19 pandemic.</p><p><br></p><p>In this episode of Good Revenue, host Neeta Bidwai and Bibi cover:</p><ul><li>The resurgence of in-person events, and the diminishing demand for hybrid events.</li><li>Challenges like increased costs and the need for budget constraints.</li><li>The importance of creating emotional connections and delivering value through unique experiences, sustainability practices, and strategic design.</li><li>Insights into managing operational improvements and strategic alignment within a PE-backed framework, including customer-centricity and employee-first culture.</li><li>Actionable advice for senior executives considering event investments.</li><li>What differentiates high-performance companies in their marketing and event strategies.</li></ul><p><br></p><p>_</p><p>Where to find Bibi:</p><p><a href=\"https://www.linkedin.com/in/bibibrown/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/bibibrown/</a></p><p><br></p><p>Where to find Neeta:</p><p><a href=\"https://www.linkedin.com/in/neetabidwai/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/neetabidwai/</a></p><p><br></p><p>Where to find Good Revenue:</p><p><a href=\"https://goodrevenue.io/goodrevenue\" rel=\"noopener noreferrer\" target=\"_blank\">https://goodrevenue.io/goodrevenue</a></p><p><a href=\"https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ</a></p><p><br></p><p>_</p><p>Highlights:</p><p>00:00 Introduction to Good Revenue</p><p>00:32 Current State of the Events Industry</p><p>01:52 Navigating Budget Constraints and ROI</p><p>02:57 Creating Memorable Event Experiences</p><p>06:20 Hybrid Events: Challenges and Opportunities</p><p>07:55 Sustainability in Event Planning</p><p>10:13 Revenue-Generating vs. Brand Events</p><p>13:58 Measuring Event Success</p><p>17:38 Operational Insights from a PE-Backed COO</p><p>22:28 Advice for CEOs and Senior Executives</p><p>24:35 Conclusion and Final Thoughts</p><p><br></p><p>_</p><p>Referenced:</p><p>• Good Revenue episode with CFO Hilda Mwangi: <a href=\"https://youtu.be/v5ceyBF0TcI\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtu.be/v5ceyBF0TcI</a>&nbsp;</p>","author_name":"Neeta Bidwai"}