In this ‘Patti’s People’ episode, Patti Peeples of the The Peeples Collaborative speaks with Eberechukwu Onukwugha, Professor and Executive Director of Pharmaceutical Research Computing, University of Maryland, Baltimore.
Questions:
00:00: Introduction
01:26: What’s something outside your professional life that has shaped how you show up day to day?
07:14: Can you share a time when data conflicted with lived experience and shifted your perspective or approach to research?
11:06: Has a single patient story ever changed your perspective more than large datasets? How should research methods account for that?
16:03: As ISPOR President, what conversations are we still not having loudly enough in HEOR or HTA circles?
20:08: As AI scales, how can we ensure underrepresented regions aren’t left behind – and what’s your approach to bridging that gap?
24:49: What can behavioral science teach us about improving health outcomes that traditional models miss?
27:55: How should we address gaps in data that overlook patients’ economic realities, like out-of-pocket costs or caregiving burdens?
30:56: How do we train the next generation of HEOR professionals not just to code, but to care? Where are we missing the mark?
39:38: Rapid Fire Questions
Eberechukwu Onukwugha
Professor and Executive Director of Pharmaceutical Research Computing, University of Maryland, Baltimore
Eberechukwu Onukwugha, PhD, is a Professor in the Department of Practice, Sciences, and Health Outcomes Research and is Executive Director of Pharmaceutical Research Computing at University of Maryland School of Pharmacy. She received a doctorate degree in economics from Virginia Tech and has 20 years of experience conducting health economics and outcomes research. She has authored 140 peer-reviewed articles. She is an editorial board member for PharmacoEconomics and an Associate Editor for Ethnicity & Disease.
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