AI is revolutionizing how we create, market, and monetize media, but it’s also
rewriting the rules on trust, consent, and data governance. In this captivating episode of
Audience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch of
Omeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice.
From demystifying GenAI and agentic AI to navigating risks, frameworks, and organizational
accountability, we unpack how leaders and employees can harness AI’s power without losing
sight of ethics, compliance, or value. Whether you’re building smarter campaigns or smarter
products, this is your roadmap to impactful, yet responsible AI use.
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