Sonya is joined by Jenny Johnston, Spokesperson for Champion Green on this episode. They talk about the initiative and the movement that champion green is, how it started and what prompted its inception. Jenny explains how Champion Green is a national shop local initiative that provides consumer education and gets behind local businesses by giving them support, tools and resources. Champion Green also shares the unbelievable stories behind local businesses and brands and promotes how important it is to support them.
Jenny explains the Champion Green logo and how it’s based on the butterfly effect - with small actions big things can come and change can come. Sonya and Jenny talk about how we have a duty to protect those important local businesses and brands. Jenny details what Champion Green do to support businesses - they talk through practical tools they have available for businesses and also how they work to help by providing key consumer information on the importance of shopping local.
Jenny talks to Sonya about the Champion Green pop-up shop competitions, shares stories of past winners and how the experience has helped those members. They chat about 'green friday' and how it works. The ultimate aim for Champion Green is to reduce the level of spend that leaves the country at key shopping periods. Finally, they chat about where Champion Green is going next and how they want to move forward.
Champion Green can be found at https://www.championgreen.ie/
Some other brands mentioned in this episode
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