{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/675ad3a0b76360996d5b7540?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E24 - Signal-Based Selling Secrets: Transforming Go-to-Market Strategies","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1734004932043-8d97cefd-7155-49fd-9768-8bdb8103081e.jpeg?height=200","description":"<p>In this episode of ABX and Cocktails, Kevin White, Head of Marketing at Common Room, discusses the evolution of signal-based selling and how it differentiates from traditional intent-based platforms. Kevin breaks down the nuances of identifying and leveraging meaningful signals, sharing insights from his experience at Common Room and providing actionable advice for sales and marketing teams.</p><p><br></p><p><br></p><p>Key insights include:</p><p><br></p><ul><li>Prioritizing sales signals and the strategies Common Room employs to generate pipeline efficiently</li><li>Importance of understanding a company's go-to-market motion and the value of specific signals in the sales process&nbsp;</li><li>The role of LinkedIn in building brand awareness and the significance of optimizing for speed and learning in a competitive market</li></ul><p><br></p><p>Want to learn more:</p><p><br></p><ul><li>Connect with Kevin on LinkedIn:<a href=\"https://www.linkedin.com/in/kevbosaurus/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.linkedin.com/in/kevbosaurus/</a></li></ul><p><br></p><ul><li>Check out Common Room's 100+ Signals for Pipeline Generation:<a href=\"https://docs.google.com/spreadsheets/d/1Y3bbNPJ5tmOk2wlQO7ItWz3wzjM4tglPjlz6vnAqmwA/edit?usp=sharing\" rel=\"noopener noreferrer\" target=\"_blank\"> https://docs.google.com/spreadsheets/d/1Y3bbNPJ5tmOk2wlQO7ItWz3wzjM4tglPjlz6vnAqmwA/edit?usp=sharing</a></li></ul><p><br></p><p><br></p><p><br></p>","author_name":" Kfir Pravda, Or Moshkovitz"}