{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/668d0bc423ad154828f76889?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E20 - Avishai Sharon -  CEO and Co-Founder at Trendemon","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1720518977977-35f8ab666790f38e7d62c8165034f0d0.jpeg?height=200","description":"<p>In “ABX &amp; Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing.&nbsp;</p><p><br></p><p>Avishai shares with Kfir and Or his insights on several relevant topics including:</p><p><br></p><ul><li>Why buyer anonymity is on the rise and the importance of understanding buyer interests</li><li>Why’s there a need for alignment between teams for unified revenue intelligence</li><li>How to shift from intent-based to interest-based marketing</li><li>The value of Quality human-produced content in the age of AI</li><li>Trends on website journey optimization</li><li>Practical strategies to demonstrate marketing ROI and adapt to changing buyer behaviors.</li></ul><p><br></p>","author_name":" Kfir Pravda, Or Moshkovitz"}