{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/6641b7d20122a60013ee3e76?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E17 - Robin Izsak-Tseng - VP at G2 - Leveraging G2 Data for Strategic Enterprise Sales","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1715582913416-9463236ac9ca3ffd58321cc2708c60db.jpeg?height=200","description":"<p>Listen in to G2’s VP of Revenue Marketing, Robin Izsak-Tseng, where she explores why and how to use second party data to increase revenue efficiency when selling to enterprises.</p><p><br></p><p>She also discusses actionable strategies to effectively harness and activate intent data across your marketing and sales efforts, which will take you from understanding to measurable outcomes.</p><p><br></p><p>The topics covered include:</p><ul><li>Unveiling Buyer Intent's Three Pillars for market dominance and revenue efficiency.</li><li>Decoding the Buyer's Journey to personalize your marketing strategies.</li><li>Activating Intent Data for effective enterprise engagement and revenue growth.</li><li>Leveraging G2 Data to grasp enterprise buying behaviors for strategic targeting.</li></ul><p><br></p><p>To view the original webinar session, click here: <a href=\"https://pmg.team/leveraging-g2-data-for-strategic-enterprise-sales/\" rel=\"noopener noreferrer\" target=\"_blank\">https://pmg.team/leveraging-g2-data-for-strategic-enterprise-sales/</a></p><p><br></p>","author_name":" Kfir Pravda, Or Moshkovitz"}