{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/6628bf85d8674c001207c54f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E14 - [Gifting Series] Gifting Summary with Kfir & Or","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1713946373506-494ae8a807cf2d96fc144f6d4796d4f4.jpeg?height=200","description":"<p>“ABX &amp; Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding the recipient's interests and preferences.&nbsp;</p><p><br></p><p>In our discussion, we cover:</p><p><br></p><ul><li>How different departments within an organization that can leverage gifting, such as marketing, sales, and customer success, at different stages of the customer lifecycle.</li><li>The need for a well-established understanding of the ideal customer profile (ICP)&nbsp;</li><li>Integrating gifting into existing workflows and systems.&nbsp;</li><li>Ethical considerations and regulations surrounding gifting, such as bribery laws, should be taken into account when implementing a gifting strategy.</li><li>Success in gifting can be measured through metrics like gift redemption, response rates, and account-to-opportunity conversion.</li></ul><p><br></p><p>You can listen to the other gifting episodes in the series below:</p><p><a href=\"https://open.spotify.com/episode/0vmp6sKLojIPGUVshjZzpd?si=1994461b0e0d4d3e\" rel=\"noopener noreferrer\" target=\"_blank\">E7 - [Gifting Series] Maya Erenberg, co-founder of CorporateGift.com</a></p><p><a href=\"https://open.spotify.com/episode/2xkTjD9s2TRBEstxFJrAPb\" rel=\"noopener noreferrer\" target=\"_blank\">E8 - [Gifting Series] Alex Olley, co-founder of Reachdesk</a></p>","author_name":" Kfir Pravda, Or Moshkovitz"}