{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/6613a2726c6d260016242aaa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E12 - Sumner Vanderhoof - CEO of Propensity","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1714563983079-0b563c130c42a31f301b2b47a76c9efc.jpeg?height=200","description":"<p>In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams.&nbsp;</p><p><br></p><p>In our discussion, we touch upon:</p><ul><li>How Propensity focuses on providing ABM campaigns quickly and integrating them into sales automation tools, resulting in highly qualified MQLs.&nbsp;</li><li>Sumner shares the history and background of Propensity and how they identified the need for a platform that serves smaller accounts.</li><li>The importance of aligning marketing and sales and utilizing multiple channels in ABM campaigns.</li></ul><p><br></p>","author_name":" Kfir Pravda, Or Moshkovitz"}