{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/65f94f72faa83e0016b4e08c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E11 -  Jonathan Raveh - Founder of GRAND","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1714564149141-d4603157a5b8307145e5f6ce1b3dc359.jpeg?height=200","description":"<p>Jonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization.</p><p>We discussed the trend of outsourcing thought leadership writing and the importance of professional content on LinkedIn.</p><p>In addition we also addressed the role of AI in writing, his client onboarding process, and tips for effective writing.</p><p>In our discussion, we touched upon:</p><ul><li>Writing about professional expertise on LinkedIn can help individuals become thought leaders and create an impact in their domain.</li><li>AI tools are not yet capable of replacing human writers due to their inability to create valuable content and address the emotional challenges of posting on social media.</li><li>Measuring the impact of writing posts on LinkedIn can be challenging, but indicators such as network requests, profile views, and shares can provide insights into the effectiveness of the content.</li><li>When writing posts, it is important to focus on the challenges of a specific industry or vertical and offer valuable insights and solutions without excessive promotion.</li><li>Writing short, frequent posts on LinkedIn can be more effective than lengthy, infrequent posts in reaching and engaging with the target audience.</li></ul><p><br></p><p>See <a href=\"https://open.spotify.com/show/64Kkl8AviIWxPEPOmoquxo?si=29a5b9e5196d449e&amp;nd=1&amp;dlsi=33f20b80ac164b1f\" rel=\"noopener noreferrer\" target=\"_blank\">here </a>for more episodes</p><p><br></p><p>Join our <a href=\"https://www.facebook.com/groups/1076648216603111/\" rel=\"noopener noreferrer\" target=\"_blank\">ABX community</a> on Facebook </p><p><br></p><p><br></p><p><br></p>","author_name":" Kfir Pravda, Or Moshkovitz"}