{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/65d4b0161652690016318d0c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E9 - Roi Kaufman - VP Growth at Kaltura","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1714564308020-d732482b5e820c0a6c07c26379be5bc4.jpeg?height=200","description":"<p>In our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in order to achieve ABX success</p><p><br></p><p><strong>In our chat, we covered</strong></p><ul><li>Implementing ABX requires alignment between marketing and sales teams.</li><li>A focused approach is crucial for ABX success, with specific criteria for account selection.</li><li>First-party data is key for personalization and intent-based marketing.</li><li>Tailoring content and initiatives to specific industries and regions enhances engagement.</li><li>ABX initiatives should be constantly tested and optimized for maximum impact.</li></ul><p><br></p>","author_name":" Kfir Pravda, Or Moshkovitz"}