{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/65c4b9d480a02500153fe8b7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E8 - [Gifting Series] Alex Olley - Co-founder of Reachdesk","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1714564357736-01091b37f08ee9819801310630bccdb4.jpeg?height=200","description":"<p>In our second gifting session we met Alex,&nbsp;co-founder of Reachdesk and learned about the power of gifting and personalization in B2B marketing and sales. Alex shares the story behind the company and its unique value proposition.&nbsp;</p><p><strong>In our chat, we covered :</strong></p><ul><li>Personalization is key in gifting, and the power of choice for the recipient is important.</li><li>Gifting can be a valuable tool in the B2B marketing and sales process, particularly in key moments such as job changes and events.</li><li>Metrics such as pipeline generated and closed-won revenue are important for measuring the success of gifting initiatives.</li><li>Rolling out a gifting initiative requires alignment between sales and marketing, as well as buy-in from all teams involved.</li><li>Follow-up is crucial in gifting, with 75% of recipients not responding immediately. Timing and personalized content in follow-up can enhance the overall experience.</li></ul><p><br></p><p>You can listen to the other gifting episodes in the series below:</p><p><a href=\"https://open.spotify.com/episode/0vmp6sKLojIPGUVshjZzpd?si=1994461b0e0d4d3e\" rel=\"noopener noreferrer\" target=\"_blank\">E7 - [Gifting Series] Maya Erenberg, co-founder of CorporateGift.com</a></p><p><a href=\"https://open.spotify.com/episode/0ED6jGAGLLznnFT34CPXq2\" rel=\"noopener noreferrer\" target=\"_blank\">E14 - [Gifting Series] - Gifting Summary with Kfir &amp; Or</a></p>","author_name":" Kfir Pravda, Or Moshkovitz"}