{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64afa1b0132ccd0011b9424a/651aa9a25529700011f03d8d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E5 - Merav Keren - VP, Corporate & Field Marketing at Cato Networks ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64afa1b0132ccd0011b9424a/1714564488589-8c33ea3e126a16390ae1465148ea1891.jpeg?height=200","description":"<p>It is no secret that Cato Networks is one of the fastest-growing companies on the Israeli tech scene.</p><p>&nbsp;</p><p>This time we had the huge pleasure of speaking with Merav Keren, VP of Corporate &amp; Field Marketing, about how they managed to build such a complex and advanced ABX machine. </p><p><br></p><p><strong>During this episode, we discuss on: </strong></p><ul><li>Merav's personal journey</li><li>How to find the right GTM for your product</li><li>B2B Brand campaigns (does it really work?!)</li><li>Methods for prioritizing opportunities and intent</li><li>What is needed in order to BREAK Sales/Marketing friction</li><li>Powerful ABX tools you should be familiar with </li><li>And much more</li></ul><p><br></p><p>Want to know Tzvika's favorite cocktail?</p><p>Wait until the end 🍹</p><p>[This episode is in Hebrew]</p>","author_name":" Kfir Pravda, Or Moshkovitz"}