In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy talk about what it’s really like to advertise in the open hardware world. From running social media ads to trying out print campaigns, they share what worked, what didn’t, and what they learned along the way.
They touch on things like figuring out who your audience actually is, why selling machines like the Lumen pick and place takes patience, and how good messaging and customer feedback make all the difference. Instead of chasing quick wins, they dig into how brand awareness can matter more than immediate sales.
You’ll hear them cover:
---
Join the conversation and share your thoughts at hardware.cafe.
Do you have any questions, comments, or topic suggestions? Email us at podcast@opulo.io. We'd love to hear from you!
To learn more about what we do, visit Opulo.io.
To see everything else we do, including social media, visit Opulo.start.page.
O.H.M. Podcast Merch is now here!
Intro song: