{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64942c063344440011362a08/66d04bfda0cc1fc5a92ec32c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Craft, Community, and Storytelling: Sreesha Shetty, Founder of ShopLune ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64942c063344440011362a08/1724926855061-aa84c807-1480-4703-8244-fbd8ec5c37aa.jpeg?height=200","description":"<p>Creating came very naturally for Sreesha Shetty, the founder of Lune, a handcrafted female-run jewelry label that has become a favorite among stylists and celebrities. What we love about Sreesha’s journey is that she focused on creating a brand that isn’t trend-driven but is rather a result of her artistic vision. The brand believes in creating statement and everyday jewelry that is classic and enduring. Now with two stores in Mumbai and Goa, and a thriving online presence, Lune, which started out for Sreesha as a passion project has evolved into one of India’s leading jewelry labels for handcrafted concept jewelry. For budding entrepreneurs, who want to create a brand that is an extension of their creativity, this is a must!</p><p><br></p><p><strong>Presented By: </strong>Blur the Border</p><p><strong>Hosted By: </strong>Aishwarya Avlani&nbsp;</p><p><strong>Produced By: </strong>Rhea Bhambhani and Blur the Border</p><p><strong>Audio-Video Production &amp; Post-Production: </strong>Canopy Media&nbsp;</p><p><strong>Location Courtesy: </strong>Canopy Studios</p><p><strong>Music: </strong>Licensed through Epidemic Sound&nbsp;</p><p><br></p><p><br></p><p><strong>Chapters:&nbsp;</strong></p><p><br></p><p>00:00 Intro&nbsp;</p><p>01:32 Sreesha’s Journey from Journalism to Jewellery</p><p>02:59 The Birth of ShopLune</p><p>03:40 Crafting Collections with Local Artisans</p><p>06:59 Building a Community and Organic Growth</p><p>08:49 The Growth of Celebrity Endorsements and PR</p><p>11:48 Lune’s Foray into Retail</p><p>14:33 Unique Jewelry Collections</p><p>16:32 Impact of Environment on Creativity</p><p>18:51 Finding Inspiration in Birmingham: The Founding Days of Lune</p><p>20:39 Spotlighting Homegrown Labels</p><p>22:00 Evolution of Jewelry Trends in India</p><p>24:15 Creating Timeless Pieces with Lune</p><p>26:22 On the Launch of Lune Fine</p><p>27:41 On Her Mother Joining the Team</p><p>30:24 Jewelry as Heirlooms: Personal Stories</p><p>32:35 Quick Q&amp;A: Know the Founder</p><p>37:44 Future Plans and Final Thoughts</p><p><br></p>","author_name":"Blur the Border"}