In the late 1990s, Vivek Sahni, the founder of Kama Ayurveda, discovered the efficacy of Ayurveda. Since then, his mission has remained steadfast: to bring traditional Indian remedies with proven efficacy to a global audience. In 2002, this vision culminated in the launch of Kama Ayurveda in India. However, behind this success lies a wealth of insights. In this episode, we delve into Vivek's journey, uncovering invaluable lessons on building a successful brand. He shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality. For aspiring entrepreneurs, this discussion promises to be a masterclass in brand building and growth within India.
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Music: Licensed through Epidemic Sound
Chapters:
00:00 - Opening
00:47 - Intro
01:48 - Kama’s Launch in the UK
08:13 - Vivek’s Journey: From Graphic Design to Founding Kama
15:45 - On Simplifying Your Brand Messaging
17:01 - Vivek’s Take on the Difficult Moments
24:05 - Kama’s USP: Designing their Stores
30:27 - The Power of Sampling
31:35 - The Kama Store No One Would Enter
35:28 - Vivek’s Thoughts on How the Industry has Evolved
36:53 - Vivek’s Homegrown Brand Picks
38:40 - On Working with Regional Influencers for Marketing
41:35 - Know the Founder
47:20 - Kama Over the Next 10 Years
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