{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64917cc97fcd4300118e5f71/64a65d8c4c9ff70011fe2999?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How customer-led growth is driving business success","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64917cc97fcd4300118e5f71/1709281948932-f6d35fbdcd9bb7a9c3ef6d4968cd6252.jpeg?height=200","description":"<p>SaaS has a major growth problem. Founders can no longer rely on cheap, easy money to fuel the hunt for new customers. Now, winning teams are taking advantage of their customers as a powerful growth lever. This is a discussion on how Customer-Led Growth (CLG) can be used to drive business success.</p><p><br></p><p>Questions answered:</p><p>1) What is CLG for startups? (how it fits in a go-to-market strategy)</p><p>2) The potential for success with CLG</p><p><br></p><p>Guest speaker: Dumebi Malogo, a Strategy and Customer Marketing manager who has worked for international companies such as Deloitte, Accenture, and Workforce Group. He is also a serial entrepreneur who has founded two different startups.</p><p><br></p><p>Powered by <a href=\"https://bantaba.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Bantaba</a>, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch <a href=\"https://share-eu1.hsforms.com/1wWPIkFLZRKOQ_jqmauXxxA2drlva\" rel=\"noopener noreferrer\" target=\"_blank\">here.</a></p>","author_name":"by Bantaba"}