{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64917cc97fcd4300118e5f71/64918b37d2d0810011a469b8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to create habits to drive lifetime value for customer ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64917cc97fcd4300118e5f71/1709281895353-752907641ab02f4430f54199850be503.jpeg?height=200","description":"<p>This is a discussion on how founders can incorporate retention marketing into their product development.</p><p>Questions answered:</p><p>1) Why retention is important for tech startups? (how it fits in a go-to-market strategy)</p><p>2) The potential of retention marketing using case studies?</p><p><br></p><p>Guest speaker: <strong>Olabinjo Adeniran, </strong>a Product Marketing &amp; Growth Manager who has worked in 4 Y Combinator startups, including Cowrywise and Bundle Africa. He is also the Author of The Growth Handbook: Scaling a Fintech in Nigeria.</p><p><br></p><p>Powered by <a href=\"https://bantaba.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Bantaba</a>, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch <a href=\"https://share-eu1.hsforms.com/1wWPIkFLZRKOQ_jqmauXxxA2drlva\" rel=\"noopener noreferrer\" target=\"_blank\">here.</a></p>","author_name":"by Bantaba"}