How Highly Effective People Speak
How High Performers Use Psychology to Influence With Ease
Peter Andrei
Effective communication, according to Peter D. Andrei, is more of a science than most people think. Persuasive speech is a complex craft that can be studied and learned, and its strategies can be broken down and used by anyone. In How Highly Effective People Speak, he shares the basic strategies of powerful communication, teaching you how to speak with eloquence and persuasion by tapping into patterns of thinking that affect human behavior and perception.
In our guide, we’ll examine Andrei’s argument that if you understand cognitive biases (how people tend to receive information and make decisions), you can convey your message in the most efficient and effective way possible. To do this, we’ll explore some of the most powerful and influential biases you can use to make your communication more persuasive. Then, we’ll explain Andrei’s strategies and how to practice them, and we’ll compare them to those of other communication experts.