What does it take to build a category-leading company, exit, and then choose to do it all again… but on a bigger stage?
In this episode, I sit down with Frank Greeff, co-founder of Realbase (acquired by Domain) and now building Kinso, to unpack how he thinks, hires, communicates and builds momentum. This is a candid look at the systems, standards and decisions behind scaling companies, attracting exceptional talent and using personal brand as a genuine growth engine.
We talk through:
Core ideas:
Key timestamps:
3:00 Scaling Realbase to 400 staff
4:06 Why Frank chose to build again
5:28 The 110-interview hiring philosophy
9:12 What actually builds culture
28:33 The content engine behind Kinso
31:52 Why Kinso hires people who want to be on camera
40:35 Personal brand as leverage
42:25 Documenting the build
52:08 Skills the next generation will need
I’m on a mission to bring that global, collaborative founder energy to Australia. If something in this episode hit home, pass it on to a founder who’ll appreciate it, and share it on your socials @jennadaviesmarketing.
Connect with Frank:
Instagram: https://www.instagram.com/frankgreeff_/
Kinso Instagram: https://www.instagram.com/kinso.app/
Kinso: kinso.ai
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