In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships.
Key timestamps
1:41 - The problem small local news publishers come to Tyler to solve
2:10 - Publishers moving from platforms like Pico/Hype which lack flexibility
5:00 - Migrating off limiting SaaS platforms like Substack
7:18 - Services that Paywall Project offers
9:04 - Example of a client earning $5k/month in a small town of 5,000 people
10:46 - Public notice revenue at risk, need for a subscription model
17:45 - Focusing on free signups over paid at first
21:01 - Typical subscription conversion rates Tyler sees
22:27 - Intermission questions
23:00 - Pricing strategy and how to determine subscription cost
31:45 - Newsletter sponsorships as an additional revenue source
33:43 - Range of rates that publishers charge for their ads
39:15 - How much should a publisher charge for a subscription?
44:50 - Tyler's recommendations for email service providers
Show notes
Guest
Tyler Channell Twitter/@TylerChannell
Paywall Project Twitter/@paywallproject
Host
Stay in touch
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