{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/648185eddc05b900115980e9/64ddfc3aeec97a00115916b6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mastering deliverability with Alyssa Dulin","description":"<p>In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation.</p><p><br></p><p>Key timestamps</p><p>00:18 - Who is Alyssa Dulin?</p><p>01:38 - How to prevent email deliverability issues after a long break from sending newsletters.</p><p>04:23 - Tips for warming up your email list gradually to maintain a good sending reputation.</p><p>08:02 - Understanding the promotions tab in Gmail and dealing with emails going to spam.</p><p>10:40 - Steps to take if an ESP gets blacklisted.</p><p>18:49 - Intermission questions</p><p>20:58 - Challenges with business email addresses bouncing.</p><p>26:38 - Understanding email spoofing.</p><p>26:55 - DMARCIAN.com is recommended as a resource for information and guidance on setting up DMARC records.</p><p>31:16 - Addressing automatic opens and clicks.</p><p>35:33 - Handling open rate drops and spam issues after switching ESPs.</p><p>43:05 - Kickbox, a helpful email validation tool for checking email health</p><p><br></p><p>Key links</p><p><a href=\"https://www.emailtooltester.com/\" rel=\"noopener noreferrer\" target=\"_blank\">EmailTooltester</a></p><p><a href=\"https://mxtoolbox.com/\" rel=\"noopener noreferrer\" target=\"_blank\">MxToolbox</a></p><p><a href=\"https://www.m3aawg.org/about/roster\" rel=\"noopener noreferrer\" target=\"_blank\">M3AAWG</a></p><p><a href=\"https://dmarcian.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Dmarcian</a></p><p><a href=\"https://kickbox.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Kickbox</a></p><p><a href=\"https://alyssadulin.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Alyssa Dulin Website</a></p><p><a href=\"https://twitter.com/alyssa_dulin\" rel=\"noopener noreferrer\" target=\"_blank\">Alyssa Dulin Twitter/@alyssa_dulin</a></p><p><a href=\"https://podcasts.apple.com/us/podcast/deliverability-defined/id1515377286\" rel=\"noopener noreferrer\" target=\"_blank\">Alyssa Dulin Podcast - Deliverability Defined</a></p><p><br></p><p>Host:</p><p><a href=\"https://twitter.com/lesley_pizza\" rel=\"noopener noreferrer\" target=\"_blank\">Lesley Sim Twitter</a></p><p><a href=\"https://lesley.pizza/\" rel=\"noopener noreferrer\" target=\"_blank\">Lesley Sim Website</a></p><p><br></p><p>Stay in touch:</p><p><br></p><p><a href=\"https://podcasts.apple.com/us/podcast/sticky/id1700636228\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a></p><p><a href=\"https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a></p><p><a href=\"https://twitter.com/newsletterglue\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></p><p><a href=\"https://sticky.fm/\" rel=\"noopener noreferrer\" target=\"_blank\">Sticky.fm Website</a></p>","author_name":"Newsletter Glue"}