In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership.
Key timestamps:
0:30 – Who is Cedric Chin?
1:45 – What is Commoncog about?
9:59 – Definition of “going viral” and thought leadership
11:07 - Four types of thought leadership according to Ryan Law
12:25 – Example of a viral “Yes, and” article Cedric wrote
15:14 – Example of a viral article challenging a truism
21:48 – The “ripple effect” of viral content
26:27 – Cedric’s most viral articles and how he identifies viral potential
36:08 – Cedric on why he aims to always share his “earned secrets”
39:38 – Intermission questions
44:30 – Cedric explains his process for writing long-form articles
52:09 – What beginners get wrong about writing high-quality thought leadership content
57:44 – Cedric recommending the Poynter writing tools course
Show notes
Animalz blog post on thought leadership
Poynter 50 writing tools course
Money Stuff newsletter by Matt Levine
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