In this session, Helen Dowling from Exceptional Thinking breaks down how to use LinkedIn properly to generate qualified sales appointments β not just connections.
She walks through how Sales Navigator should be used strategically, demonstrating how to target the right people (such as C-suite directors in large organisations) by refining search criteria like company size, job titles, and geography.
π‘ Key takeaways from Helen:
π Search with intent β Use Sales Navigator filters to focus on decision-makers who match your ideal client profile.
π¬ Personalise your outreach β Use ChatGPT to help write tailored connection and follow-up messages that sound human, not scripted.
π Track your activity β Log connections and responses in a CRM or Excel so nothing slips through the cracks.
π Follow-up matters β Most appointments come from consistent, professional follow-up β not the first message.
β Qualify before booking β Use a briefing document to ensure prospects meet your criteria before they reach the diary.
π Build a weekly rhythm β Aim to connect with around 100 contacts per week, supported by a weekly catch-up to review stats, progress, and outcomes.
Helenβs message is simple: LinkedIn works when itβs treated as a system, not a scattergun tactic.
With structure, qualification, and consistency, it becomes a reliable channel for filling your diary with the right conversations.
π Learn more: www.exceptionalthinking.co.uk
π Book a chat: www.exceptionalthinking.co.uk/contact
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