n this episode, Helen Dowling from Exceptional Thinking explores one of the most overlooked marketing tools in business growth β your teamβs reviews.
She explains how genuine feedback from your employees not only helps attract top talent but also builds credibility with potential clients. Positive reviews show that your business is professional, transparent, and a great place to work with β and for.
π‘ Key insights from Helen:
ποΈ Encourage reviews regularly β Ask your team to share their experiences on platforms like Glassdoor, Indeed, Google, and LinkedIn.
π¬ Make it easy β Use ChatGPT to help staff draft their reviews and dedicate time for them to write and post.
π Follow up β Check in with employees who havenβt yet left a review and encourage them to contribute.
π Diversify platforms β Post across multiple sites for wider visibility and stronger brand reputation.
π Communicate clearly with applicants β Helen shares a personal story about the power of simple, honest communication when someone isnβt selected for a role β a small gesture that builds long-term respect.
Her message is clear: authentic voices build trust.
When your team champions your company online, it strengthens your employer brand, attracts aligned clients, and reinforces the culture youβve worked hard to build.
π§ Listen to the full episode: www.exceptionalthinking.co.uk
π Book a chat: www.exceptionalthinking.co.uk/contact
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