In this episode, Helen digs into the underrated superpower of sales: asking better questions. Sparked by coaching a candidate selling corporate hospitality, she shares why most reps leap to a pitch instead of learning why a buyer would—or wouldn’t—say yes. Using her own experience with race-day events, Helen shows how almost no one asks, “Why not now?”—and how that single question uncovers practical fixes (format, travel, budget, incentives) you can feed back into your offer.
Key takeaways:
If you want a pipeline built on real conversations—not wishful thinking—start by asking better questions and following through.
👉 Ready to fill your diary with qualified appointments and a follow-up plan that actually happens? Visit www.exceptionalthinking.co.uk/contact to chat.
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