{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/647e63322075af00113f1a44/6608790af993490016afeee4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#4 The very first MaaS service","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/647e63322075af00113f1a44/1711833231647-eda1bbb7f00398941cff0e9e3ec2c80e.jpeg?height=200","description":"<p>In this fourth episode we meet Martin Rörhleef who launched the first ever combined mobility service already in 2006, Hannover Mobile, after a two year pilot at Üstra, the Hannover Public Transport Operator. We explore the challenges and benefits of setting up and running a MaaS operation within a public organization – and doing it years before the iPhone was introduced!&nbsp;Martin is also known for the often used \"Three MaaS market models\".</p><p><br></p><p>In this episode we discuss:</p><ul><li>The importance of enthusiasts –&nbsp;and endurance –&nbsp;in making new things happen</li><li>The advantage of having to focus on the actual offer and partnerships instead of an app&nbsp;</li><li>The pros and cons of a public MaaS service compared to commercial MaaS</li><li>If there is any good examples of MaaS today</li></ul><p>...and many other things</p>","author_name":"RISE/Hans Arby"}