We're wired to avoid risk. It's biological — built into us long before financial markets existed.
In this Sweat Your Assets episode, Professor Aswath Damodaran — the Dean of Valuation — traces risk aversion all the way back to Bernoulli's 18th century experiment, and explains why understanding why we fear risk is just as important as understanding risk itself.
Enjoy.
Sweat Your Assets, Alessandro BARONI
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