{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64709a704be6700011060100/64e76c6e96ce1500103765e0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Publishing Works. From Caxton to Kindle","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/64709a704be6700011060100/1692887776343-53377cf815c600ab4a4ca10cabc3f2c7.jpeg?height=200","description":"<p>In this episode of How Publishing Works Kate Macdonald of Handheld Press is in conversation with books marketer Ceris Jones, formerly of Sandstone Press, now with Inpress Books.</p><p>What IS book marketing? And why is it different from book publicity? And why do we spend time talking about the <em>Barbie </em>marketing?</p><p>This episode contains fun facts and piercing commentary on the realities of selling a book to a bookseller, to a reader, to a reviewer.</p><p>For more information about Handheld Press, go to www.handheldpress.co.uk. You can email this podcast at podcast@handheldpress.co.uk.</p><p>This episode was edited and produced by Kate Macdonald. The jolly intro and outro music is 'Feels Like Home' by Avocado Junkie, sourced through Podcastle.</p><p>If you like this podcast, please leave a review on your podcast provider! And tell your friends: word of mouth is the best way to get new folk listening.</p>","author_name":"Kate Macdonald"}