{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/646a5abf5f8b220011f19bee/6909d220fdc0dff06d3aa405?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Latest in Digital Marketing & Ecommerce: News, Trends, Advertising, AI, Creative and the Zero-Click Internet","description":"<p>This episode kicks off our post-summer season with a deep dive into the most important updates across digital marketing and ecommerce as we head toward the 2025 holiday period and into 2026.</p><p><br></p><p>We cover the major shifts shaping performance marketing today:</p><ul><li>The rise of zero-click internet and social search</li><li>MER (Marketing Efficiency Ratio) vs. traditional attribution</li><li>Creative fatigue and how to manage it</li><li>Meta’s Andromeda algorithm and Advantage+</li><li>Google’s Demand Gen, AI Search and Discover</li><li>TikTok’s continued influence and role in product trends</li><li>ROPO effect returning in force</li><li>Email, WhatsApp, SMS and owned data strategies</li><li>UGC, lookalikes, and how to leverage your community</li><li>EEAT and how generative AI is changing visibility</li><li>What brands must prioritize entering 2026</li></ul><p><br></p><p>Whether you’re a marketer, eCommerce operator, founder, or simply curious about where digital is heading, this episode breaks down what’s happening, why it matters, and how to position your brand for the months ahead.</p><p><br></p><p>Subscribe to Digital Economy 101 for more data-driven marketing guidance and actionable strategic insights.</p>","author_name":"Dino Oreski"}