{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/646a5abf5f8b220011f19bee/67b4555f5130121058243698?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Performance marketing and eCommerce","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/646a5abf5f8b220011f19bee/1739871507958-bd4dae2e-3214-4a5b-9f54-6c1e2accdfd9.jpeg?height=200","description":"<p>What’s the deal with the performance marketing world lately?</p><p><br></p><p>X is growing, Reddit suddenly improved in search rankings, Meta is blooming for eCommerce businesses, Google is losing its dominance with younger audiences, TikTok remains in the US…?</p><p><br></p><p>It’s not easy to stay on top of all these trends but luckily we have the right man to unravel this whole mess for us.</p><p><br></p><p><a href=\"https://www.linkedin.com/in/gorancandrlic\" rel=\"noopener noreferrer\" target=\"_blank\">Goran Čandrlić </a>is a performance marketing expert with 20 years of experience. He worked with numerous startups, scaleups, and Fortune 500 companies in eCommerce, travel, SaaS, cloud computing, and high behaviour.</p><p><br></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to then structure the campaign hierarchy on Google and Meta ads</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;First-party data and attribution, where to start, what should we look out for?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Can GA4 be the right tool for eCommerce businesses or shall we explore other platforms?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How do CRMs and CDPs fit into performance marketing?</p><p>&nbsp;</p><p>Stay tuned and enjoy this interesting walk through the performance marketing and eCommerce landscape.</p>","author_name":"Dino Oreski"}