{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6456b6c785fe7f0012ac591b/65bc1bf7cc588200156a78ae?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Interview with Brian O’Kelley from Scope3","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6456b6c785fe7f0012ac591b/1706826731887-13faf09769d8ca51aee2440bd889c4f6.jpeg?height=200","description":"<p>Can advertising play a significant role in fighting global warming?</p><p><br></p><p>Before this interview with Brian O’Kelley, I didn’t think so.</p><p><br></p><p>Now I’m convinced.&nbsp;</p><p>Brian O’Kelley is the inventor of programmatic advertising. His most recent venture is co-founding Scope 3, a company focused on reducing the negative effects of greenhouse gas emissions on society through a brand new kind of ads interface.</p><p>If you've ever wondered about the environmental impact of technology, this episode is a must-listen.</p><p>Key topics we explore:</p><ul><li>Recognizing that digital actions have physical consequences.</li><li>Understanding how the marketing and tech industry contribute to environmental effects.</li><li>The importance of access to trusted information for making informed decisions.</li><li>Implementing tangible actions to decarbonize the media and advertising industry.</li></ul><p>Resources:</p><p><a href=\"https://streaklinks.com/BfgSW_XSkoY-6jVL3AX9GQDY/https%3A%2F%2Fwww.amazon.com%2Fgp%2Fproduct%2F126047013X%3Fpf_rd_r%3DRMB2FXAR4ZK1Q99K4268%26pf_rd_p%3Dedaba0ee-c2fe-4124-9f5d-b31d6b1bfbee\" rel=\"noopener noreferrer\" target=\"_blank\">The Hype Handbook</a></p><p>Hype Book List: <a href=\"https://www.hypereads.com/list\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.hypereads.com/list</a></p><p>MicroFame Media website: <a href=\"http://microfamemedia.com/\" rel=\"noopener noreferrer\" target=\"_blank\">microfamemedia.com</a></p><p>Author Website: <a href=\"http://michaelfschein.com/\" rel=\"noopener noreferrer\" target=\"_blank\">michaelfschein.com</a></p><p><br></p><p>For more information about Brian and his company, visit<a href=\"https://www.aclid.bio/\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://scope3.com/\" rel=\"noopener noreferrer\" target=\"_blank\">scope3.com</a></p>","author_name":"Michael F. Schein"}