{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64558952edc160001121ec0b/69fc1af513990e6fae4f7d13?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E134: Inside Denver's Local Climate Action Playbook","description":"<p>Washington and the COP conferences get all the headlines, but some of the most creative and effective climate action in the world is emerging from city halls — and Denver's Office of Climate Action is one of the best examples of what's possible.</p><p>This week, Molly zooms in on the Mile High City as she talks with Chelsea Warren, Marketing and Communications Manager for Denver’s Office of Climate Action, Sustainability and Resiliency. </p><p>Chelsea has spent years building one of the country's most effective city-level climate communications programs, making the case that local government is where climate action gets real.</p><p><br></p><h3>We talk about:</h3><ul><li>Why local government is the frontline of climate action, and why local action matters more than ever</li><li>How Denver used the rollback of federal climate policies to motivate voters to fund local climate initiatives like solar, e-bike rebates, heat pump programs, and more</li><li>Using the science of behavioral change to effectively promote climate action</li><li>Goodwill pop-ups, ice cream collaborations, and other non-traditional ways Denver activated around a climate campaign, and delivered 128 million impressions in the process</li><li>Why financial incentives and positive social comparison beat education every time when it comes to motivating climate action</li><li>The perception gap: most people wildly underestimate how many of their neighbors care about climate action</li><li>How effective, human-centered storytelling can combat pessimism and inaction</li><li>The co-benefits frame: reaching people through health, savings, and quality of life, not just the environment</li></ul><p><br></p><h3>Links:</h3><ul><li>Denver's Office of Climate Action, Sustainability, and Resiliency: <a href=\"https://www.denvergov.org/Government/Agencies-Departments-Offices/Agencies-Departments-Offices-Directory/Climate-Action-Sustainability-and-Resiliency\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.denvergov.org/Government/Agencies-Departments-Offices/Agencies-Departments-Offices-Directory/Climate-Action-Sustainability-and-Resiliency</a></li><li>The Denver Climate Project: <a href=\"https://www.denvergov.org/Community/Denver-Climate-Project\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.denvergov.org/Community/Denver-Climate-Project</a></li><li>All episodes: <a href=\"https://www.everybodyinthepool.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.everybodyinthepool.com/</a></li><li>Join our Discord! <a href=\"https://discord.gg/2EsDhwQC2z\" rel=\"noopener noreferrer\" target=\"_blank\">https://discord.gg/2EsDhwQC2z</a></li><li>Subscribe to the Everybody in the Pool newsletter: <a href=\"https://www.mollywood.co/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.mollywood.co/</a></li><li>Become a member for the ad-free version of the show: <a href=\"https://everybodyinthepool.supercast.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://everybodyinthepool.supercast.com/</a></li></ul><p><br></p>","author_name":"Molly Wood"}