This week on Everybody in the Pool, we’re talking about one of the biggest blockers to real climate action: amazing solutions that never scale because no one pays for them. My guest is Grant Canary, founder and CEO of Mast Reforestation, a company rebuilding forests after catastrophic wildfires — and reinventing carbon credits so that reforestation can actually fund itself.
Mast takes the most expensive part of post-fire recovery — dealing with hundreds of dead, unstable, methane-emitting trees — and turns it into a high-integrity carbon removal credit. The fire-killed biomass gets buried in engineered clay “vaults” that lock away carbon for centuries, and the revenue pays for restoring forests with native seed, nursery-grown seedlings, and good old human labor. It’s the super-sexy carbon accounting we desperately need.