{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64558952edc160001121ec0b/692789bde85b4ee0f93ceb6c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E113: Hyfe: Turning food waste into gold (metaphorically, that is)","description":"<p>This week on <em>Everybody in the Pool</em>, we’re talking about one of the least-visible but <em>largest</em> waste problems in the world: <strong>food processing waste</strong>. Every time fruits or vegetables are peeled, chopped, juiced, or processed, mountains of perfectly good plant material get thrown out or sold for pennies. It’s expensive, it’s inefficient, and it’s a huge climate problem.</p><p><br></p><p>My guest is <strong>Michelle Ruiz</strong>, founder and CEO of Hyfe, a company unlocking the massive value hidden in this “waste.” Hyfe has developed a clean, water-based technology that can <strong>deconstruct food waste into high-value ingredients</strong>—like natural antioxidants that can replace carcinogenic petrochemical additives, fibers for gut health, and eventually the bio-based molecules that could power the broader bioeconomy.</p><p><br></p><p>Instead of paying to get rid of waste, food processors can turn it into a whole new revenue stream — while reducing emissions and building real circularity into the food system.</p><p><br></p><h3>We get into:</h3><ul><li>Why food processing waste is one of the biggest untapped feedstocks in the world</li><li>How Hyfe’s process “unlocks” the compounds inside plant material without toxic solvents</li><li>The clean-label antioxidants that can replace petrochemical additives already being banned in multiple states</li><li>Why fibers are booming — and how food companies want cleaner, more functional sources</li><li>How this technology could one day replace a chunk of the petrochemical industry</li><li>The business model: why food processors, not consumers, are Hi-Fey’s real customers</li><li>Michelle’s journey from oil refinery engineer to World Economic Forum Tech Pioneer</li><li>The role of circularity, resilience, and adaptation in the future food system</li></ul><h3>Links:</h3><ul><li>Hyfe: <a href=\"https://hyfe.tech/\" rel=\"noopener noreferrer\" target=\"_blank\">https://hyfe.tech/</a></li><li>All episodes: <a href=\"https://www.everybodyinthepool.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.everybodyinthepool.com/</a></li><li>Subscribe to the Everybody in the Pool newsletter: <a href=\"https://www.mollywood.co/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.mollywood.co/</a></li><li>Become a member for the ad-free version of the show: <a href=\"https://everybodyinthepool.supercast.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://everybodyinthepool.supercast.com/</a></li></ul>","author_name":"Molly Wood"}