{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/643f9078d18c130011de0faf/65f15431ff45710017b5c849?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"\"It Starts with Yes\" with Cameron Luby (Optus)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/643f9078d18c130011de0faf/1710404129541-830ee4ef2ca99f6e5d36cc753698d5e4.jpeg?height=200","description":"<p>Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus.</p><p><br></p><p>We had a great discussion about Optus' \"Starts with Yes\" ethos and brand platform, unpacking how this philosophy is implemented and used to make decisions and drive the marketing strategy forward.</p><p><br></p><p>From championing Women's Sports and the Women's World Cup to the eyebrow-raising appointment of Dan Ricciardo as Chief Optimism Officer, Cam gave us an inside look and took the time to debunk some of the skepticism surrounding these moves.</p><p><br></p><p>We also explored how Optus is thinking about the use of generative AI in mass media marketing.</p><p><br></p><p>If you’re in consumer marketing and brand, this episode is packed with interesting stories and insights. Enjoy the show!</p><p><br></p><p>*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.</p><p><br></p><p>📱 Get Social With Us</p><p><br></p><p>- Learn more about Komo at https://www.komo.tech</p><p><br></p><p>- Vote for guests and submit feedback at https://www.ownthemomentpod.com</p><p><br></p><p>- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod</p><p><br></p><p>- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod</p><p><br></p><p>#ownthemoment #ownthemomentpod #komotech</p><p><br></p>","author_name":"Komo Technologies"}