{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/643f9078d18c130011de0faf/65dead581a76e30017d38a06?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a Tribe with Justin Dry (Vinomofo)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/643f9078d18c130011de0faf/1709091828379-1b879783a1c52cab266171a629f3bbc3.jpeg?height=200","description":"<p>Today's guest is Justin Dry, the CEO and co-founder of Vinomofo, an innovative online wine retailer shaping the industry with more than $50 million dollars in sales and an engaged community of over 800,000+ 'mofos.'</p><p><br></p><p>Focused on how Vinomofo has been able to build such a large tribe of raving fans, we delved into Vinomofo's genesis and their early commitment to authenticity and bold differentiation.&nbsp;</p><p><br></p><p>Justin talked me through the shifts in marketing strategies they are making as they approach $100 million dollars in revenue. Justin shed light on adapting to changing consumer behaviour and the challenges in the direct-to-consumer model amidst privacy concerns and supply chain disruptions due to COVID.</p><p><br></p><p>Enjoy the show.</p><p><br></p><p>*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.</p><p><br></p><p>📱 Get Social With Us</p><p><br></p><p>- Learn more about Komo at https://www.komo.tech</p><p><br></p><p>- Vote for guests and submit feedback at https://www.ownthemomentpod.com</p><p><br></p><p>- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod</p><p><br></p><p>- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod</p><p><br></p><p>#ownthemoment #ownthemomentpod #komotech</p>","author_name":"Komo Technologies"}