Today’s guest is Patrick Millington Buck, Senior Marketing Manager of Commercial Partnerships at Virgin Australia, joining us for an insightful discussion on the power of meaningful commercial partnerships.
We explored how some of Virgin's more high-profile collaborations with the likes of the AFL, Starlight Children's Charity, What Ability, and OzHarvest came to be, and Patrick's own framework for assessing which partnerships to focus on, and how to measure their success.
Enjoy the show!
*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.
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