{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/643e9138272eed00117d32b9/69f0b1e32f651f55f5f6e0b0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"London Marathon 2027 Shake-Up: Two Days, Sold-Out Races & The Future of Running","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/643e9138272eed00117d32b9/1777381416571-bd959501-f0cb-47e5-afc4-dc9fd87511ac.jpeg?height=200","description":"<p>In this episode, we unpack the bold proposal for a <strong>two-day London Marathon in 2027</strong> — and ask the big question: is this the future of running, or a sign the sport is losing its roots?</p><p><br></p><p>With races selling out faster than ever and demand at an all-time high, organisers are exploring ways to expand capacity. But does splitting the marathon across two days enhance the experience — or dilute what makes it special?</p><p><br></p><p>We also dive into a bigger conversation around the running boom. With social media, brand marketing, and performance culture pushing a younger, time-focused audience, has running become <strong>too popular</strong>? Are we moving away from community and grassroots participation toward something more commercial?</p><p><br></p><p><strong>In this episode:</strong></p><ul><li>The proposed two-day marathon format for 2027 — how it would work</li><li>Pros and cons for runners, spectators, and organisers</li><li>The rise in sold-out events and what’s driving demand</li><li>The shift in running culture: performance vs participation</li><li>Is the essence of running changing for better or worse?</li></ul><p>🎧 Tune in for a candid discussion on where running is heading — and whether growth is helping or hurting the sport.</p>","author_name":"FORDY RUNS "}