Lead Forensics - The Five Building Blocks Behind A $50 Million Business | Henry Braithwaite
Most founders think a big business needs a big city, deep pockets or a genius idea. Henry Braithwaite proves otherwise. In this episode of the Business Growth Podcast, powered by ActionCOACH UK, he breaks down the five building blocks he used to scale a business from zero to $50 million, out of Portsmouth, with no outside investment.
Henry's first business, a student magazine, folded within six months because he and his business partner forgot to sell any advertising. They spent two and a half years in telesales before building a marketing agency that grew to 330 staff and sold in 2017. Henry has spent the 15 years since building Lead Forensics into a business with around 400 staff, roughly $50 million in turnover and about 5,000 clients worldwide.
Henry Braithwaite's Background:
Henry Braithwaite co-founded Lead Forensics, a Portsmouth-based software business now around 400 staff, close to $50 million in turnover and about 5,000 clients across the UK and US, with a plan to reach $100 million next. He built and sold a 330-staff marketing agency in 2017 after cutting his teeth in telesales, and now calls on outside advisors to see what the next stage of growth looks like. Four of his team have been with the business for 20 years, and 60 for over a decade.
f You Haven't Started: List every lead channel your business could use and test each one properly before ruling it out. Write down the playbook for your busiest process so it doesn't live only in your head.
If You're Already Scaling: Set a three to five year target, break it into a 12-month plan, quarterly goals and weekly actions, and run a short weekly all-hands so nobody spends a week working on the wrong thing.
For Everyone: Coach your team on self-management and clean to-do lists, and build a culture where problems get reported the moment they're spotted.
Whether you're finding your first customers or working out what comes after $50 million, Henry's five building blocks apply at every stage. Subscribe for weekly conversations with the entrepreneurs building the UK's best businesses.
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